Brand Guide
If you have questions about using the Welcome Home brand, please contact us for assistance.
Logo
There are 3 variations of the Welcome Home logo:
- Star
- Horizontal
- Vertical
- Standard (window is white)
- Knocked Out (window is knocked out)
- 1 Color (window is knocked out)
Do not alter the logo. Use the files provided.
Color
Welcome Home’s brand colors are a patriotic red and blue paired with white and gray.
WH Red
CMYK: 13, 100, 100, 4
RGB: 206, 33, 39
HEX: #CE2127
WH Blue
CMYK: 13, 98, 21, 31
RGB: 33, 32, 96
HEX: #212060
WH Gray
CMYK: 0, 0, 0, 60
RGB: 129, 131, 133
HEX: #818385
Fonts
Welcome Home’s Fonts are:
- Impact
- Crimson
- Open Sans
Impact is typed in all-caps. It is a very bold font and should be reserved only for headings. This is a font found on most Windows computers. May require a license to use.
The logo itself is art and does not need a font to use.
The Serif font is Crimson and the sans serif font is Open Sans. Both are open source fonts and do not require a license to use.
Links to fonts can be found in the downloads folder link above.
IMPACT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
Crimson
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
Open Sans
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789